It’s back, and it’s bigger and better than ever. Fan Appreciation returns for 2025, and this year, we’re going all out to celebrate the heartbeat of Atlassian Williams Racing: you.

Over the coming months, get ready for an all-access pass to the action. From exclusive content and behind-the-scenes moments to exclusive giveaways and limited-time offers, this is our way of saying a massive thank you for your loyalty and unshakable support. Whether you're trackside in the grandstands or tuning in from home, this season is all about bringing you closer than ever to the team and drivers you love.

And here’s the best part: the closer you get, the more you’ll be rewarded.

You've likely already taken some time to explore our site or app — an excellent first step. But you still have a lot more to work on. Check out the latest articles and videos available to you, claim any of the badges available, and don’t forget to enjoy the Trackside Arcade for even more entertainment!

You've been making great progress, but there may still be some badges you've yet to earn — or perhaps there's a game or two you haven’t tried yet. Don’t forget to explore our latest videos as well! Whatever the case may be, you still have a ways to go.

You’re one of our most enthusiastic fans— from arcade challenges to badge collection, you've been with us the whole way. Just be sure not to miss what’s coming next — maintaining your momentum is key to continued success.

Fan Appreciation 2025 will reward users of the Atlassian Williams Racing app based on how much they engage.

Jump into the arcade, catch live streams, follow our race weekend feeds, get involved in the community through fan votes, and much more.

Worried you missed out on earlier badges? Don’t sweat it. We’ve got you covered. Over the next few months, we’ll be dropping fresh ways to catch up right here on this page – think quizzes, challenges, and chances to relive your favourite moments.

By participating in the Fan Appreciation Program, you hereby grant a perpetual, non-exclusive, sub-licensable, royalty free licence, and otherwise authorise and permit, Williams and its affiliates the right to use your name, photo and response in any reasonable manner whatsoever including, but not limited to, posting on our website and social media accounts.