Grid Pass returns for 2024

Published on
11 Mar 2024
Est. reading time
1 Min

Plus up your fandom with a free pass that offers exclusive digital and physical perks, plus access to unique Williams Racing experiences

It’s time to elevate your Williams Racing experience for the 2024 season as Grid Pass, presented by Kraken, returns!
As the centrepiece of Williams Racing Collectibles+, Grid Pass is a free digital token that unlocks exclusive perks & rewards for registered Williams Racing fans.
If you claimed your Grid Pass in 2023, you’ll notice it’s been updated to display our FW46 livery. The benefits for both new and existing Grid Pass holders are:
15% off merch
Special Digital Collectibles
Pre-sale access to Race Collections
Exclusive virtual Q&As with Williams Drivers & Staff
Exclusive customisable elements for your Driver Card
Access to special areas of our Fan Zones
So much more!
Sound interesting? Here’s how to get started…
Make sure you’ve signed up and created your very-own Williams Racing account – don’t forget to create your exclusive driver card.Next, create a free account with Kraken and link your two accounts on the Kraken interface, then claim your free Grid Pass.
Head back to williamsf1.com or the Williams Racing app and enjoy the many benefits of your new Grid Pass.
Metadata will be updating this week, so if you can’t see your Grid Pass update in your wallet straight away, check back again over the next few days.
For the full lowdown on all the Grid Pass benefits, click here.

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