We’re excited to be heading Down Under once again for the Australian Grand Prix, but this time we’ll be bringing our popular fan zone experience with us!
Last season, thousands of fans experienced our pop-up shops across Miami, Montreal, London, Singapore and Austin, but we didn’t quite make it to Australia…
Well, Aussie fans, for those of you who asked if we could come in 2023, we heard you!
From Monday 27 March through Sunday 2 April, join us at the heart of Melbourne’s vibrant CBD at Emporium Melbourne for the full Williams Racing fan experience.
Our driver duo Alex Albon and Logan Sargeant will be making an appearance, answering your questions, posing for selfies and signing autographs.
Williams Racing Australia Collection
Here is a flavour of what else to expect:
Our FW45 show car - get up close and personal with a Formula 1 machine
Our official team kit and the limited-edition Australia Collection will be on sale - enjoy 10% off in-store by unlocking your Driver Card
Our hugely popular Esports rigs - test yourself in the hot seat
Exclusive giveaways - make sure you have our official app downloaded
Much more...
A familiar face tries his luck on one of our Esports rigs at our Austin pop-up last year
As we edge closer to Melbourne, keep a close eye on our digital channels for more updates on what to expect during our week Down Under.
Make sure you download our app to ensure the very best experience, including unique badges and amazing prizes.
If you then unlock your Driver Card, you’ll also be able to enjoy 10% off any in-store purchase at our pop-up this week.
Make it yours
Customise your very-own Driver Card! Pick your own helmet and number to display your Williams Racing fandom to the world!
We can’t wait to see you there!
Location
Unit G-017, Little Bourke St, Emporium Melbourne VIC
Opening times (local)
Monday 27 March: 1200-1900
Tuesday 28 March: 1000-1900
Wednesday 29 March: 1000-1900
Thursday 30 March: 1000-2100
Friday 31 March: 1000-2100
Saturday 1 April: 1000-1900
Sunday 2 April: 1000-1900
Confirmed driver timings
Wed 29 March
14:00: Alex Albon
Thurs 30 March
19:00: Logan Sargeant
WATCH: Our pop-up experience in 2022
Related Tags:
Powered By
© the Williams Group, under licence to Williams IP Holdings LLC
Williams Grand Prix Engineering Limited is a company registered in England and Wales under company number 1297497.
Its registered office is at Grove, Wantage, Oxfordshire, OX12 0DQ
Powered By