The Atlassian Williams F1 Team Fan Zone
The award-winning Atlassian Williams F1 Team Fan Zones are back and bringing the ultimate Formula 1 fan experience to seven locations across the globe throughout the 2026 F1 season.
Adding to the Fan Zone experience, we will be launching Pop-Up experiences throughout the year to connect race cities and fans around the world.
Next up: Austin
We’re thrilled to announce that our Fan Zone presented by Kraken will return to downtown Austin for the fifth consecutive year ahead of the United States Grand Prix, giving fans the opportunity to get closer to the sport than ever before outside the circuit.
Located in the heart of downtown Austin at 800 Congress Avenue, the Fan Zone will be open from Monday 19 October until Saturday 24 October, providing fans with a week of live appearances, experiences and exclusive merchandise.
Headlining the second US stop for the Fan Zone this year are Atlassian Williams F1 Team driver Alex Albon and Team Principal James Vowles with more appearances to be announced. Full appearance details will be announced on the Williams website and social channels.
What fans can expect
The Fan Zone brings Williams fans closer to the atmosphere, excitement and behind-the-scenes reality of a Grand Prix weekend. Entry is free, but fans must download the Williams app and register to gain access. The app also serves as the ultimate Fan Zone companion, with a digital treasure hunt where fans can collect badges around the site to unlock a prize, plus 10% off Williams merchandise.
Fans can:
Get up close to a full-scale FW48 show car
Be the first to get their hands on special-edition Austin merchandise, the 2026 Official Team Kit from New Era and Initial D collections
Test your reflexes on the Reaction Ring or trade on the Kraken app for a chance to meet an Atlassian Williams F1 Team driver, brought to you by Fan Zone presenting partner Kraken
Get behind the wheel of Komatsu's truck in their simulator experience
Take a spin around the Circuit of the Americas on state-of-the-art simulators
Step inside and experience Zoox, the future of autonomous mobility, and take home a Williams x Zoox limited-edition poster designed and signed by local Austin artist Cat Barrera
Pick up the newly released Austin Edition of the Williams x Marvel comic, on sale alongside the previously released editions and a seven-comic bundle
Test an object in a wind tunnel like an aerodynamicist and join the waitlist for the first-ever Williams x Racing Camp, launching summer 2027 in Austin for ages 9-11
Now in its fifth season, the Fan Zone presented by Kraken has welcomed more than 600,000 fans in F1 host cities, forming a core part of Williams' fan strategy. With only 1% of F1 fans able to attend a Grand Prix in person, Fan Zones are part of Williams' long-standing commitment to make F1 more accessible, inclusive and engaging for both new and long-time fans, bringing the sport out of the circuit and into the centre of cities around the world.
Austin Fan Zone Details
Location: 800 Congress Ave, Austin, TX 78701
Dates: 19 – 24 October
Opening hours:
- Monday to Wednesday: 11am-7pm
- Thursday to Saturday: 10am-7pm
Earn Exclusive Rewards
Get access to exclusive events, digital experiences, unlock collectables and get closer to the team and drivers!
Locations for 2026 are:
London Pop-Up, United Kingdom ✔️
London, United Kingdom ✔️