DRIVEN BY WORDS: Help Create The New Gulf x Atlassian Williams Racing Livery

Published on
02 Jul 2025
Est. reading time
2 Min

Submit five words a day that encapsulate the moments, ambitions and memories that make Williams and Gulf special

Fans around the world are invited to help create an iconic one-of-a-kind livery for Atlassian Williams Racing!
Celebrating the passion and emotion that fuels racing at the pinnacle of motorsport, we need you to submit the words that best capture what Williams and Gulf mean to them. These messages of support, pride and love will be woven into a unique design fusing bold typography with the instantly recognisable Gulf colours that will transform the FW47 driven by Alex Albon and Carlos Sainz at this year’s Brazilian Grand Prix in November.
Starting today, fans will have until August 25 to make their voices part of this standout livery. Follow the link below to start submitting five words a day that encapsulate the moments, ambitions and memories that make Williams and Gulf special – in any language, and from around the world.
Gulf Driven By Words
Submit five words a day that encapsulate the moments, ambitions and memories that make Williams and Gulf special
“We are delighted to unveil this new campaign with Gulf, uniting two icons of motorsport in a tribute to the people who fuel F1: the fans,” James Vowles commented.
“Driven by Words is the latest example of our commitment to bring fans closer to the team than ever before, whether that is through fan zones, behind-the-scenes social media content or exclusive online experiences.
“Atlassian Williams Racing has one of the most loyal and passionate fanbases in sport, and I can’t wait to see their words transformed into an unmissable livery for the Brazilian Grand Prix.”
Fans can submit their entries right here. Submissions open on July 2 and close on August 25.
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Williams Grand Prix Engineering Limited is a company registered in England and Wales under company number 1297497. Its registered office is at Grove, Wantage, Oxfordshire, OX12 0DQ
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