Our Fan Zone is heading to London

Published on
20 Jun 2023
Est. reading time
4 Min

The Williams Racing London Fan Zone, presented by Kraken, will be open throughout British GP week

We’re delighted to announce that the ever-popular Williams Racing Fan Zone will be returning to London in 2023 throughout British Grand Prix week!
From Monday 3 to Sunday 9 July, we’ll be stationed at one of our most iconic fan zones to date - right at the heart of Piccadilly Circus - to get set for Silverstone. We’ll also be celebrating our 800 Grands Prix in Formula 1 all week ahead of achieving that milestone in Hungary.
Alongside Kraken, our Official Crypto & Web3 Partner, we present to you our biggest and best Fan Zone yet, with all the usual entertainment you’ve come to expect and plenty more!
We’ll have a star-studded line-up of appearances with Alex Albon, Logan Sargeant, James Vowles, Jenson Button and our talented Driver Academy all heading down to London town.
Confirmed London Fan Zone appearances, presented by Kraken
Since 2011, Kraken has been the safe, simple place to buy, sell, trade, earn and learn more about the digital currencies that are changing the world. Together with Kraken, we’re also excited to reveal that we are providing fans who sign up for Kraken with an elevated experience - a free physical pass which unlocks a range of special experiences and benefits in our London Fan Zone. You can join Kraken for free below and then claim your pass at the Fan Zone. Downstairs you'll find our ever-popular Esports Lounge with simulators. To access, make sure you have downloaded the official Williams Racing app and show the staff your unique driver card.
These experiences and benefits are included in the list of what to expect at our London Fan Zone below.
So, let’s get to it, here’s a breakdown of what awaits you at our free-to-enter London Fan Zone:
Our FW45 show car
The FW06 - the first car produced by the iconic combination of Sir Frank Williams and Sir Patrick Head
The FW15C - the 1993 Constructors’ and Drivers’ Championship-winning car, driven by Alain Prost
An elevated experience when you sign up for Kraken for free. Claim your free physical pass at our London Fan Zone. This includes: Access to the Kraken Mezzanine, with iconic Williams Racing and memorabilia on display; A free Williams Racing x Kraken lanyard; Exclusive prizes and giveaways; 15% discount on selected merchandise; Free personalisation of one t-shirt
Our hugely popular Esports rigs - play the new EA SPORTS F1® 23 game on our professional simulators
Official Williams Racing team kit and a very special limited-edition British Collection
Live Q&As, photos and autographs with Alex, Logan, James and Jenson
A Batak reaction time machine to test your reflexes like an F1 driver
STEM desk - learn about our STEM initiative and how it can kick-start a career in motorsport
Exclusive prizes and giveaways - download our official App to access
F1® Manager 2023 - the new game will be available for fans to play ahead of its official release on 31 July
Williams Esports partner Razer gaming lounge - featuring PC and console stations and a product showcase
As always, make sure you download the official Williams Racing app and unlock your driver card, and while you’re at it, join Kraken for free to ensure the very best experience at our Fan Zone.
We can’t wait to see you in London!


48 Regent Street, Piccadilly Circus, London, W1B 5RA

Opening times (local)

Monday 3 July: 1000-2000
Tuesday 4 July: 1000-2000
Wednesday 5 July: 1000-2000
Thursday 6 July: 1000-2000
Friday 7 July: 1000-2000
Saturday 8 July: 1000-2000
Sunday 9 July: 1000-1800

Check out our most recent fan zone in Miami

*Payward Ltd (trading as Kraken) is registered as a cryptoasset firm with the Financial Conduct Authority (FRN: 928768). Cryptoasset services offered by Payward Ltd are unregulated and not covered by the Financial Services Compensation Scheme as well as the FCA’s consumer protection regulations. Note the value of cryptoassets can go down as well as up, gains may be subject to Capital Gains Tax and there may be extra charges when paying via credit card from your provider.
Contact & Media
Store Location
Stay in the Loop
Powered By
© the Williams Group, under licence to Williams IP Holdings LLC
Williams Grand Prix Engineering Limited is a company registered in England and Wales under company number 1297497. Its registered office is at Grove, Wantage, Oxfordshire, OX12 0DQ
Powered By