To celebrate the upcoming release of “The King’s Man”, 20th Century Studios and MARV have teamed up with Williams Racing.
The film, which lands exclusively in cinemas in the UK on 26 December 2021, is the third instalment in the hit Kingsman franchise directed by Matthew Vaughn.
To launch the collaboration, a Williams Racing show car with special film branding is set to be unveiled at the World Premiere of “The King’s Man” in London’s Leicester Square on Monday 6 December 2021 and at the US Premiere in New York City on Monday 13th December.
Matthew Vaughn, Director of “The King’s Man”, said: “I fell in love with Formula One back in the eighties and will never forget heroes like Mansell, Hill, Prost and Senna driving the Williams cars. Also indelible from those memories is the presence of Sir Frank Williams; the astonishing force behind the team whose quiet rage and will-to-win was as evident as his gentlemanly approach to racing. Kingsman is proud to announce the new partnership with Williams Racing and we look forward to the future collaboration of two like-minded British institutions who believe in shouting quietly and redefining gentleman drivers.”
Following the premiere, the signature Kingsman style and flair will be brought to the Formula One Paddock at this weekend’s Etihad Airways Abu Dhabi Grand Prix. George Russell and Nicholas Latifi will be on track in the FW43B, which will have a special The King’s Man logo displayed on the nose, chassis side and on the halo, for the season finale, with additional activations on race day to ensure George ends his final race for Williams Racing in style.
James Bower, Commercial Director at Williams Racing, said: “We’re delighted to begin our collaboration with 20th Century Studios and MARV by celebrating the launch of their new film ‘The King’s Man’. At Williams Racing we proudly embrace our British heritage, both on and off track, and this is a brilliant opportunity to collaborate with, and support, British cinema.”
“The King’s Man” releases in cinemas across the UK on 26 December.