Why Carlos Had a Unicorn on His Helmet in Baku

Published on
22 Sep 2025
Est. reading time
2 Min

Find out the backstory behind the sticker – and the young mastermind behind the design

You might have spotted that Carlos Sainz sported a rather beautiful unicorn sticker on the back of his race helmet over the weekend in Baku.
But what’s the story? Who created it, why is Carlos carrying it, and was it the secret behind his podium success?
The unicorn was designed by Thea, a young super fan from the United Kingdom. She submitted her hugely important dilemma on the very first episode of Call Carbono — the show where our duo turn into your Agony Aunts.
Thea asked Carbono whether her unicorn should be called Sparkles or Sprinkles – two very solid name choices, in our opinion.
She then floated the idea of whether they would put the unicorn on a helmet for an upcoming race. Whilst the name remains unchosen (Alex was team Sprinkles), Carlos came up with the deal.
If Thea sent in a drawing of her unicorn, he’d wear it. A man of his word, Carlos is running with Sparkles or Sprinkles the Unicorn this weekend – potentially becoming the fastest unicorn of all time in the process.
Carlos Sainz's 2025 helmet with unicorn sticker
We love it!
It’s safe to say the unicorn proved a lucky charm, with Carlos securing P2 in Qualifying before pushing on to a P3 finish on Grand Prix Sunday.
In doing so, Carlos – unicorn in tow – became the first Williams driver to stand on the rostrum in four years, and the first to do so in a full-length race since 2017.
The unicorn is certainly here to stay; in fact, a spare sticker even found its way onto the P3 trophy.
Carlos Sainz's unicorn sticker featured on his P3 Azerbaijan Grand Prix trophy
P3 in Baku, powered by a unicorn...
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