Our Fan Zone, Presented by Kraken, Returns to Austin

The Atlassian Williams Racing Fan Zone World Tour makes its next stop in ATX, here’s everything you need to know…

Published

07 OCT 2025

Est. reading time

3 min

See our 2002 throwback livery in person - head to the Fan Zone before Saturday to catch a glimpse!

As the Atlassian Williams Racing Fan Zone World Tour continues, we are bringing fans to the heart of the racing action at our next stop in Austin.

Beginning on Monday 13th October, the Atlassian Williams Racing Fan Zone presented by Kraken gives fans the opportunity to interact with the team and its partners in new and exciting ways, bringing unmatched access to the sport they love.

Located in the heart of Downtown ATX, on Congress Avenue, the free-to-enter event offers Q&As with the team’s stars, a host of interactive experiences, and chances to get up close with Atlassian Williams Racing’s past, present and future.

During the Fan Zone, fans will have the opportunity to:

Hear Q&As from Atlassian Williams Racing F1 driver Alex Albon, Team Principal James Vowles and 2009 F1 World Champion and Atlassian Williams Racing Ambassador Jenson Button - stay tuned for full timings…

Show their speed at the Circuit of the Americas on our state-of-the-art esports simulators

Discover our partners and win prizes with Kraken’s Reaction Ring, Buzzer Game and Hanging Bar Challenge, plus try their hand at driving Komatsu’s Haul Truck Simulator and experience the Zoox Robotaxi display

Test their reflexes just like our drivers on the batakreaction machine and test whether you can handle the pit stop pressure in the Pit Stop Challenge

Get up close with our FW47 show car

Explore Williams’ decorated history in the Heritage Zone

Get their hands on Atlassian Williams Racing merchandise, including the exclusive Austin collection

Event Details

Location: 800 Congress Avenue, Austin, TX, 78701

Dates: Monday 13th October – Saturday 18th October

Opening Hours: 11am – 7pm

Last time out: Singapore

Entry Information

All fans wishing to attend the Fan Zone will be required to:

Download and register an account on our official Atlassian Williams Racing app

Create their customisable Driver Card

Upon arrival, fans must present their Driver Card to a staff member for entry.

With our app, fans can take part in the digital treasure hunt by tapping NFC tags around the Fan Zone to unlock badges – collect them all and win prizes.

Places at our appearances are allocated on a first-come, first-served basis. If demand is high, we may issue wristbands to allow guests to leave and return at an allocated time. This system will be clearly explained at the Fan Zone entrance.