Behind the Badge: São Paulo 2026

Unlock our 20th race badge of the season, earn WClub points and unlock new Williams ID assets
Published
04 NOV 2026
Est. reading time
1 min
This badge has arrived dressed for carnival. For our São Paulo Grand Prix badge, we’ve gone big on colour, with a feathered mask taking centre stage. Read on to discover the inspiration behind the design.
Every badge claim earns you 10 WClub points, helping you climb the WClub tiers throughout the season.
Fans who claim the Brazil badge will also unlock new Helmet and Background assets to customise their Williams ID. Don’t forget, you can refresh your ID once a week to earn even more WClub points.
Claim your badge below and keep your collection growing – but don’t wait too long, as the badge will lock after Grand Prix Sunday.
10
Available now
Brazil 2026
Collect this badge by tuning in during the Grand Prix weekend.
Sign up to collect
Behind the Badge: São Paulo
There’s plenty to spot in this year’s Brazil badge, with each element paying tribute to Brazilian culture and the city of São Paulo.
A feathered Carnival mask and a samba drum bring two instantly recognisable symbols of Brazilian celebration to the design, while a toucan adds a splash of the country’s wildlife. The Brazilian flag flies proudly alongside them.
We’ve also included one of São Paulo’s most famous landmarks, the Catedral da Sé, with its twin spires rising above the city centre, and a stack of tyres that ties the design back to the race.
New: ART OF
Atlassian Williams F1 Team x Art Of Albon TeeAtlassian Williams F1 Team x Art Of Albon Tee
Albon
Atlassian Williams F1 Team x Art Of Albon Tee
···
Atlassian Williams F1 Team x Art Of Sainz TeeAtlassian Williams F1 Team x Art Of Sainz Tee
Sainz
Atlassian Williams F1 Team x Art Of Sainz Tee
···
Williams x Art Of FW18 Car SweaterWilliams x Art Of FW18 Car Sweater
Williams x Art Of FW18 Car Sweater
···
Williams x Art Of FW18 Car TeeWilliams x Art Of FW18 Car Tee
Williams x Art Of FW18 Car Tee
···
Williams x Art Of '96 Pickles TeeWilliams x Art Of '96 Pickles Tee
Williams x Art Of '96 Pickles Tee
···
Williams x Art Of 1996 Collage TeeWilliams x Art Of 1996 Collage Tee
Williams x Art Of 1996 Collage Tee
···
Williams x Art Of Damon Helmet TeeWilliams x Art Of Damon Helmet Tee
Williams x Art Of Damon Helmet Tee
···
Williams x Art Of Panelled Racing SweaterWilliams x Art Of Panelled Racing Sweater
Williams x Art Of Panelled Racing Sweater
···
Think you could be a strategist?
Prove it in our free game and lock in your answers before Saturday! Climb the global leaderboard, or join private and public groups!
Play Now
Earn WClub points
Ship to:
United States
Cookie Settings
© 2026 The Williams Group, under licence to Williams IP Holdings LLC
Williams Grand Prix Engineering Services LLP, a limited liability partnership registered in England and Wales with company registration number OC456938 and whose registered address is at Station Road, Grove, Wantage, Oxfordshire, OX12 0DQ.
Powered By