Exclusive behind-the-scenes race day access with exceptional hospitality. Adrenaline-fuelled gaming. The largest private collection of Formula 1 cars in the world.

Welcome to the Williams Experience Centre—where you can create your own piece of history.

Walk through the story of Atlassian Williams Racing and the machines that made history. With 114 victories and 16 World Championships, our cars tell a tale of nearly 50 years of relentless passion and innovation.

Get up close with race suits, helmets and memorabilia from our legendary drivers and feel the highs and lows of Formula 1 through the eyes of the team. From our very first car in 1978 to today’s challengers, this living collection shows how cutting-edge technology and human ambition have pushed the sport forward year after year and decade after decade.

Our race day events are more than just watching the Grand Prix. They put you at the heart of the action with exclusive behind-the-scenes access including insights live from the track, strategy updates and briefings from our team members. Enjoy best -in- class hospitality while you immerse yourself in all aspects of the Experience Centre, before settling down to enjoy the highlight of the day on our big screen.

Unleash your inner driver in our state-of-the-art Gaming Lounge. Test your skills on iconic tracks and compete in challenging multiplayer races. Whether you're a seasoned gamer or a curious newcomer, our professional racing rigs put you in the driver’s seat to experience the track from the same view as Formula 1’s biggest names.

For enquiries regarding the Williams Experience Centre, please contact events@williamsf1.com.

See Terms and Conditions [here] for in-store purchases in the Experience Centre. Please contact the following email address for any questions or needed assistance: getintouch@williamsf1.com