Our Melbourne pop-up is now open!

Published on
27 Mar 2023
Est. reading time
2 Min

Join us all week to get in the mood for the Australian Grand Prix

G’day everyone, the doors of our Melbourne pop-up have officially swung open!
After the success of our fan zones in Miami, Montreal, London, Singapore and Austin last year, we’re now excited to finally give fans in Australia the chance to enjoy the full Williams Racing pop-up experience.
We couldn’t think of a better place than Melbourne to kick off our first pop-up of 2023!
We’ll be here at Emporium Melbourne all week, until a couple of hours after Sunday’s Australian Grand Prix ends, so make sure you come on down and get involved with any and all of the following:
Meet our driver duo Alex Albon and Logan Sargeant (timings below)
Get up close and personal with our FW45 show car
Shop our official team kit and the limited-edition Australia Collection
Test yourself on our hugely popular Esports rigs
Download our app for exclusive giveaways
Much more…
If you’re hoping to come and meet Alex or Logan, make sure you first download the official Williams Racing app and unlock your Driver Card - this will be used to grant access to our free events.
As you’ll have seen, our pop-up stores get extremely busy in and around driver appearances so be sure to arrive early to avoid disappointment.
But, if you aren’t able to get to Melbourne, don’t worry; all of our driver appearances will be streamed exclusively on the Williams Racing website and app.

Confirmed timings (AEST)

Wed 29 March

14:00: Alex Albon

Thurs 30 March

19:00: Logan Sargeant

Location

Unit G-017, Little Bourke St, Emporium Melbourne VIC

Opening times (local)

Monday 27 March: 1200-1900
Tuesday 28 March: 1000-1900
Wednesday 29 March: 1000-1900
Thursday 30 March: 1000-2100
Friday 31 March: 1000-2100
Saturday 1 April: 1000-1900
Sunday 2 April: 1000-1900

Williams Racing Australia Collection

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