Behind the Badge: Azerbaijan 2025

We’re heading back to the streets of Baku for Round 17 of the season, and that means it’s time to add another stunner to your collection.

If you’ve been collecting all season long, this one’s a standout. Claim your Azerbaijan 2025 badge today and mark another milestone as we enter the final third of the season.

Add it below, or scroll on to see the story behind the design.

Our Azerbaijan Grand Prix badge channels the thrill of Baku’s street circuit and the pride of the nation.

At its centre stands the Karabakh horse, Azerbaijan’s national animal – celebrated for its speed, strength and endurance – perfectly symbolising the power and precision of Formula 1. Draped in a traditional saddle and rug and standing on an Azerbaijan-style carpet, the horse also honours the country’s centuries-old carpet-weaving tradition, a showcase of artistry and heritage.

In the background, the ancient city walls, the Palace of the Shirvanshahs, and the Maiden Tower connect the design to Baku’s UNESCO-listed Old City, while the modern Flame Towers rise like beacons of energy – symbolising Azerbaijan’s ‘Land of Fire’ and mirroring the intensity of race day through the streets.