Behind the Badge: United States 2025

It’s time for one of the biggest weekends of the year – Formula 1 heads stateside for the United States Grand Prix in Austin, Texas. That means a brand-new badge joins the 2025 collection, celebrating the bold, creative spirit of the Lone Star State.

Each race badge captures the essence of its host city, and Austin’s design is no exception – add yours below, or read on to find out more about the design.

Honouring Austin’s rich heritage while celebrating the excitement of race weekend, this badge design brings the city’s spirit to life through a thoughtful blend of classic Western hues and cowboy-inspired elements.

At the heart of the design, a guitar rises prominently in the foreground – a nod to Austin’s identity as the ‘Live Music Capital of the World’ and the rhythm that drives the city’s creative energy.

Behind it, the Texas State Capitol, Frost Bank Tower, and One Eleven Congress form the backdrop, representing Austin’s growth, innovation, and forward momentum.

Together, these elements create a dynamic visual story that captures the essence of Austin – a city where creativity, culture, and competition come together in perfect harmony.